This just in from the successful 2013 ARC grants list (thank you to Greg Melleuish):
Rationality and modernity: a history of fortune telling in modern America
Primary FoR 2103 HISTORICAL STUDIES
This project will produce the first scholarly history of commercial fortune telling in modern America, told from the point of view of customers as well as practitioners. The history of the persistence of the trade in prophecy well into the twentieth century will shed new light on the relationship of rationality and modernity in United States history.
More at Quadrant Online.